Top 5 Fashion Games in Russia Q4 2021: Performance Overview

The fourth quarter of 2021 saw significant activity in the fashion games category on a unified platform in Russia. Here, we take a closer look at the performance of the top 5 fashion games, including Hair Challenge, Get Lucky: Pool Party!, YOYO Doll: Girl Dress Up Games, Makeup Master - Fashion Girl, and Lily Diary.

Hair Challenge by Rollic Games experienced a steady increase in weekly revenue, peaking at approximately $50 in the final week of December. Weekly downloads showed fluctuations, with a notable increase from 74K to 104K during the quarter. Active users saw a slight decline from 346K to 259K.

Get Lucky: Pool Party! from HOMA GAMES had a significant drop in weekly downloads, starting at 274K and ending at 79K. Active users also decreased from 175K to 28K over the quarter.

YOYO Doll: Girl Dress Up Games by Beijing Sanyi Mutual Entertainment Technology Development Co., Ltd. saw a modest increase in weekly revenue, peaking at $18 in the last week of December. Downloads varied, reaching a high of 122K in late November but dropping to 37K by the end of December. Active users showed a general upward trend, peaking at 243K in late November.

Makeup Master - Fashion Girl from Tap Q Games had no revenue data available but experienced a notable peak in downloads, reaching 284K in early December before declining to 59K by the end of the quarter. Active users followed a similar trend, peaking at 326K in early December and dropping to 61K by the end of the quarter.

Lily Diary by SeyeonSoft Co., Ltd. had consistent weekly revenue, peaking at $390 in late October. Downloads showed a downward trend, starting at 148K and ending at 30K. Active users decreased from 464K to 202K during the quarter.

For more detailed insights and data, visit Sensor Tower.